Puma is all up for collaborations this year. From Rihanna’s Fenty x to WWE’s wrestling themed sneakers, we’ve seen amazing collabs.

So, the brand will be teaming up with humanitarian organisation Right To Play. But here’s the catch. The new collab will provide sporting activities for disadvantaged children and young people.

The program will target the kids as well as volunteers working for them and will also encourage more Puma staff to get involved in volunteering.

Looks like Puma is putting their best foot forward.